A Competitor Appears to Be Developing a First- Mover Advantage

question 4

Multiple Choice

A competitor appears to be developing a first- mover advantage in one market segment. Which two statements best describe what actions may be suitable?

• A) Wait until the market response becomes clear.
• B) Offer another product with enhanced features.
• C) Respond before the competitor has established a dominant position.
• D) Offer an imitation product.

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Definitions:

Surveillance

The systematic observation or monitoring of individuals, places, or activities for the purpose of information gathering, influencing, managing or directing.

Breakdown Theory

A sociological theory that explains social breakdowns and dysfunction as the result of large-scale societal stress and strain.

Relative Deprivation

The subjective feeling of being worse off or deprived of opportunities or resources when compared to others within a society or group.

Civil Citizenship

The status of being a citizen, involving rights, duties, and participation in a civil society, including access to services and legal protections.