'What If' Questions Encourage Managers to Imagine What Might Have

question 39

True/False

'What if' questions encourage managers to imagine what might have happened had there been other influences in the environment, different responses form customers, or different initiatives within the organisation.

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Definitions:

Relative Deprivation

A subjective feeling of disadvantage that arises from comparing oneself to others and believing oneself to be worse off.

Perception

The method through which living beings decipher and structure sensory information to create a significant perception of their surroundings.

Luxuries

Goods or services that are considered non-essential but desirable and are often associated with high quality and a high price.

Necessities

Essential needs required for basic human survival and well-being, such as food, water, and shelter.