Which Two of the Following Are Important Issues That Result

question 21

Multiple Choice

Which two of the following are important issues that result from the concept of market segments?

• A) Relative market share within a market segment is an important consideration.
• B) Each market segment must be approached in a similar way to maintain product image.
• C) Many market segments may exist since customer needs may vary for many reasons.
• D) No organisations should attempt to operate in more than six market segments.

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