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Why Does External Analysis Usually Start with the Macro- Environment

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Why does external analysis usually start with the macro- environment and proceed to industry analysis?

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Definitions:

Foreign Competition

The presence and impact of producers from other countries competing in a domestic market.

Anticompetitive Monopolist

A single seller in a market who uses their dominant position to prevent or reduce competition through unfair practices.

Antitrust Laws

Regulations established by governments to prevent large businesses from monopolizing certain markets, ensuring fair competition.

Industry Structure

The characteristics and organization of an industry, including the number and size of companies, entry barriers, and level of competition.

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