Which of the Following Should You Consider in Segmenting the Market

question 45

Multiple Choice

Which of the following should you consider in segmenting the market?

• A) Organisational core competences
• B) Organisational resources
• C) Customer needs
• D) Competitor needs
• E) Supplier needs

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Definitions:

Machine-Hours

A measure of production time, indicating the total hours that machines are operational within a set period.

Overhead Cost

Expenses related to the day-to-day operations of a business that aren't directly tied to the production of goods or services.

Materials Handling

The moving, protecting, storing, and controlling of materials and products throughout manufacturing, warehousing, distribution, consumption, and disposal.

Material Moves

The process of transferring physical materials from one location to another within a manufacturing or distribution facility.