Using an External Change Agent Has the Major Advantage That

question 34

True/False

Using an external change agent has the major advantage that they do not inherit the cultural baggage of the organisation and therefore bring a dispassionate view to the process.

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Definitions:

Routine Problem Solving

A decision-making approach used for frequently encountered, low-involvement purchase decisions, involving minimal effort and consideration.

Consumer Touchpoints

A marketer’s product, service, or brand points of contact with a consumer from start to finish in the purchase decision process.

Purchase Decision Process

The stages consumers go through before, during, and after making a purchase, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.