What Is Data Mining

question 16

Multiple Choice

What is data mining?

• A) The analysis of the structure of product, service and information flows and the role of the participating parties
• B) Hunting through files and paper records to establish a knowledge management system
• C) Evaluating the key value and cost drivers which most influence the cash generation capability of an organisation
• D) The process of finding trends, patterns and connections in data in order to inform and improve competitive performance

---

Definitions:

Work Ethic

The principle that hard work is intrinsically virtuous or worthy, often reflected in a person's attitudes toward their job.

Goal-Setting Theory

A motivational theory that emphasizes the significance of setting specific, measurable, achievable, relevant, and time-bound goals to improve performance.

Indirect Effects

The impact of one variable on another mediated through one or more intervening variables, rather than a direct cause-and-effect relationship.

Mortgage

A loan specifically for purchasing real estate, in which the property itself serves as collateral against the debt.