Many Companies Aim to Provide Customers with a High Level

question 21

Multiple Choice

Many companies aim to provide customers with a high level of information before that customer then phones or visits the showroom. Which of the following strategies is this?

• A) Differentiation
• B) Mass customisation
• C) Customisation
• D) Routinisation

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Definitions:

Annual Operating Costs

The yearly expenses associated with running a business, excluding costs associated with the production of goods or services.

Book Value

The net value of a company's assets subtracting the total liabilities, often used to assess a company's worth or the value of individual assets.

Salvage Value

The estimated resale value of an asset at the end of its useful life.

Cost Savings

Reductions in costs achieved through methods such as efficiency improvements, negotiations for better prices, or elimination of unnecessary expenses.