What Is the TOWS Matrix

question 11

Multiple Choice

What is the TOWS matrix?

• A) An upside down SWOT analysis
• B) A matrix assessing Time versus Opportunity and Willingness versus Strength
• C) A matrix assessing Technology, Organisation, Work processes and Systems
• D) A way of identifying strategic options addressing different combinations of internal factors(strengths and weaknesses) and external factors (opportunities and threats)

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Definitions:

Attentional Processes

Mental processes that allow an individual to focus on specific stimuli while ignoring others, crucial for perception and cognitive functioning.

Representational Systems

Refers to the sensory modalities (visual, auditory, kinesthetic, olfactory, gustatory) used by individuals to process information and experiences.

Value Judgments

Decisions or assessments that reflect personal or societal opinions on what is important or morally right.

Unconscious

The part of the mind that contains thoughts, memories, and desires that are not within one's current awareness or conscious control.