Which of the Following Does Not Help Explain How Amazon

question 2

Multiple Choice

Which of the following does not help explain how Amazon.com was able to maintain its growth strategy, even though it took a long time before it made a profit?

• A) The company was able to build its technical competencies and brand effectively.
• B) The strategy proved suitable given growth of the Internet.
• C) Amazon.com was able to raise large amounts of money from share issues to finance its growth.
• D) The macroenvironment was very turbulent.

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Definitions:

Correct Choice

The optimal selection among various alternatives based on criteria or preferences.

Central Route Persuasion

A method of persuasion that involves deeply processing the content of the message, focusing on the argument's quality and logic.

Charts and Graphs

Visual tools used to summarize, analyze, and represent data and information in an easily interpretable form.

Normative Social Influence

The influence of other people that leads us to conform in order to be liked and accepted by them.