Why Is It Important That Objectives Are Measurable

question 35

Multiple Choice

Why is it important that objectives are measurable?

• A) Reward systems depend on meeting targets so it is vital that measurements are taken so that performance- related pay and bonuses can be calculated.
• B) Strategy is best evaluated using quantitative data so measurements must be taken.
• C) Controlling strategy implementation and evaluating the outcomes of a strategy depend on being able to measure organisational performance against targets.
• D) All of the key measures of business performance are financial and so setting financial targets is vital.

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Definitions:

Infinitely

Without limit or end; extending beyond measure or comprehension.

Impossible

Refers to something that cannot be done or achieved within the existing conditions or limits.

Hasty Generalization

A logical fallacy where a conclusion is not logically justified by sufficient or unbiased evidence, typically involving conclusions drawn from an inadequate sample size.

Fallacy

A mistake in the process of reasoning that makes an argument flawed or not logically correct.