Examlex
Criticisms of the Brander- Spencer model include all EXCEPT which of the following?
Physical Characteristics
The observable attributes or features of an object, person, or place.
Price Leadership
A situation in which the leading company in a market sets the price of goods or services, and other companies in the market follow suit.
Specific Attributes
The individual characteristics or features that distinguish a product or service, contributing to its performance and appeal.
Principle of Similarity
A principle stating that objects that are similar in appearance are more likely to be perceived as belonging together within a group.
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