Why Are Retailers Considered the Most Important Part of the Supply

question 25

Multiple Choice

Why are retailers considered the most important part of the supply chain?

• A) They receive discounts from suppliers.
• B) They can engage in both horizontal and vertical integration.
• C) They can set pricing strategies based on costs of goods sold.
• D) They can best gather and evaluate data regarding customers' wants and needs.
• E) They are more well known to the customers.

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