With _________, a Jewellery Store Can Identify a Customer Who

question 61

Multiple Choice

With _________, a jewellery store can identify a customer who has not visited the store lately and consider sending him a reminder that his wedding anniversary is this month.

• A) a customer data system
• B) a direct account management
• C) a retail information system
• D) a direct marketing system
• E) a data warehouse

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Definitions:

Open-source

Refers to software for which the original source code is made freely available and may be redistributed and modified according to the requirement of the user.

Proprietary

Referring to a product or technology that is owned exclusively by a single company that restricts or controls its use and distribution.

Campaign Management

The planning, executing, tracking, and analyzing of marketing campaigns to promote products, services, or causes.

Data Mining

The process of searching for valuable business information in a large database, data warehouse, or data mart.