The Good Light Is a Store for People Who Enjoy

question 2

Multiple Choice

The Good Light is a store for people who enjoy and collect candles to decorate their homes. Last year its net sales totalled $90,500 with $7,761 in taxes. The value of the candles it sold was $42,300. The only expenses that the operation has are salaries to the owner and one part-time assistant for $27,000, administrative expenses of $400, and
Utilities at $900. Calculate the net profit after tax for The Good Light.

• A) $27,661
• B) $54,200
• C) $12,139
• D) $21,142
• E) $10,073

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Definitions:

Call Reluctance

The hesitation or resistance a salesperson may feel when it comes to making phone calls to potential clients, often stemming from fear of rejection.

Prospect Aversion

The tendency of potential customers to avoid engaging with sales efforts or communications, often due to perceived pressure or disinterest in the product.

Prospecting Methods

Refers to various techniques used by salespersons to identify and develop new customers or leads.

Optimal Prospecting

The process of identifying and engaging with potential leads or customers in the most efficient and effective manner, maximizing the likelihood of successful sales outcomes.