Using a Multinational Strategy, Retailers Will/can

question 23

Multiple Choice

Using a multinational strategy, retailers will/can:

• A) change their products and image to reflect the international marketplace.
• B) develop franchising initiatives based on its standardized form of doing business in return for a substantial franchise fee.
• C) replicate their standard retail format and centralized management throughout the world in each new market.
• D) expand rapidly but are learning little from their internationalization.
• E) follow the international marketing practices of McDonald's, The Gap and The Body Shop.

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Definitions:

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