Bloomingdales in New York Uses Time-Released Atomizers That Spray a Lavender

question 31

Multiple Choice

Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department. The managers say it enhances the customer's shopping experience, soothes shoppers, and increases sales. Which of the following design objectives would this practice most likely satisfy?

• A) Design should include aromatherapy
• B) Design should be flexible
• C) Design should consider cost versus value
• D) Design should be consistent with the retailer's strategy
• E) Design should positively influence consumer behaviour

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Definitions:

Controller

A high-level financial manager responsible for overseeing a company’s accounting and financial reporting processes.

Accounting and Finance

The area of business that deals with the management of money, including tracking income and expenses, and analyzing financial performance.

Total Cost

Total Cost refers to the complete expense incurred in producing, maintaining, and selling a product or service, which includes fixed and variable costs.

Materials Labor

Generally refers to the workforce involved in the handling, preparation, and processing of materials in manufacturing.