Are Located on Aisles and Are Designed Primarily to Get

question 61

Multiple Choice

are located on aisles and are designed primarily to get customers' attention and bring them into a department.

• A) Freestanding fixtures
• B) Consumer motivators
• C) Gondola displays
• D) Point-of-sale areas
• E) End caps

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Definitions:

Mental Structure

The organization and framework of the mind that influences how individuals think, perceive, and understand the world.

Accommodation

In cognitive theory, the process of adjusting existing cognitive schemas to incorporate new information.

New Information

Fresh data or knowledge acquired that was previously unknown to the recipient.

Piagetian Process

A reference to the developmental and cognitive processes described by psychologist Jean Piaget, including stages of cognitive development and mechanisms of learning.