What Type of Presentation Technique Helps Retailers Effectively Organize Merchandise

question 38

Short Answer

What type of presentation technique helps retailers effectively organize merchandise to follow the eye's natural movement?

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Definitions:

Core Benefits

The fundamental value or primary advantage that a consumer receives from a product or service.

Symbolic Benefits

The intangible advantages that a product or service provides to the consumer, including prestige, status, or a sense of belonging.

Customer Satisfaction

The measure of how products and services supplied by a company meet or surpass customer expectation.

Satisfaction Guarantee

A promise or assurance given by a company that a customer will be pleased with a product or service, or a refund or replacement will be offered.