Customer Loyalty Programs Are Part Of

question 16

Multiple Choice

Customer loyalty programs are part of:

• A) data warehouses
• B) human resource management
• C) the retail concept
• D) customer relationship management
• E) positioning

---

Definitions:

Gender Bias

The preferential treatment or prejudice against individuals based on their gender, often resulting in unfair disadvantages or advantages in various aspects of life.

Kellerman

Barbara Kellerman, a leadership expert known for her work on bad leadership, followership, and the dynamics of leadership and authority.

Leader Dominated Power

is a leadership style where control and decision-making are centralized in the hands of the leader, often leading to a top-down approach in management.

Shared Power

A collaborative approach to leadership and decision-making where authority and influence are distributed among group members, fostering participation and mutual accountability.