When Consumers Go Shopping for Pleasure, They Are Seeking to Satisfy

question 40

Multiple Choice

When consumers go shopping for pleasure, they are seeking to satisfy their:

• A) Utilitarian needs
• B) Hedonic needs
• C) Conflicting needs
• D) Complexity needs
• E) Recognition needs

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Definitions:

Conscious Activity

Actions or processes that involve awareness and deliberate thought or intention.

Reasoning

The action of thinking about something in a logical, sensible way.

Nel Noddings

An American feminist, educator, and philosopher best known for her work in philosophy of education, educational theory, and ethics of care.

Empathy And Caring

The ability to understand and share the feelings of another, coupled with a desire to help and support.