Segmentation Is the Primary Means for Segmenting the Aging Baby

question 17

Multiple Choice

segmentation is the primary means for segmenting the aging baby boomer retail market.

• A) Psychographic
• B) Demographic
• C) Geographic
• D) Lifestyle
• E) Benefit sought

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Definitions:

Lilly Ledbetter Fair Pay Act

A U.S. law that reinforces workers' rights to fair pay, particularly addressing gender-based pay disparities.

Sexual Orientation Discrimination

Unfair treatment of an individual based on their sexual orientation, prohibited in many jurisdictions.

Defense Marriage Act

A U.S. federal law enacted in 1996 that defined marriage as a union between one man and one woman for federal purposes, but was ruled unconstitutional in parts by the Supreme Court in 2013.

Equal Employment Opportunity Commission

A federal agency responsible for enforcing laws against workplace discrimination in the United States.