Which of the Following Segmentation Methods Would Be Most Appropriate

question 49

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling apparel to wear to the beach?

• A) Personality
• B) Geographic
• C) Demographic
• D) Buying situation
• E) Benefit sought

Understand the role of cultural differences in personality.

Comprehend the influence of genetics on personality.

Appreciate the multidimensional approach to analyzing personality.

Apply knowledge of personality theories to understand real-world behaviors and preferences.

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Definitions:

Binding Precedent

A previous case that a particular court must follow.

Courts

Institutions that interpret and apply the law to resolve disputes and administer justice in civil, criminal, and administrative matters.

Precedent

A legal decision or case that serves as an example or authority for deciding subsequent cases involving similar facts or issues.

Executive Memorandum

An official document from an executive branch, such as the President or a governor, that provides directions or actions for government agencies to follow, less formal than an executive order.