Which of the Following Segmentation Methods Would Be Most Appropriate

question 49

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling apparel to wear to the beach?

• A) Personality
• B) Geographic
• C) Demographic
• D) Buying situation
• E) Benefit sought

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Definitions:

Cash Budget

A budget that estimates the expected receipts (inflows) and payments (outflows) of cash for a period of time.

Capital Expenditures Budget

A plan for a company’s expenditures on large physical assets like property, plant, and equipment that are expected to last more than one year.

Budgeted Balance Sheet

A projection of a company's financial position at a specific future date, showing expected assets, liabilities, and equity.

Operating Budgets

Detailed projections that outline expected income and expenses related to the day-to-day operations of an organization over a specific period.