Which of the Following Segmentation Methods Would Be Most Appropriate

question 46

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling CDs?

• A) Personality
• B) Geographic
• C) Benefit sought
• D) Demographic
• E) Buying situation

---

Definitions:

Capitalization

The practice of writing the first letter of a word in uppercase, while the remaining letters in lowercase, often used to denote proper nouns or the beginning of sentences.

Interest Rate

The percentage of a sum of money charged for its use, typically expressed as an annual percentage rate.

Undergraduate Students

Individuals enrolled in a college or university program leading to a bachelor's degree or similar qualification.

Private Student Loan

A non-federal lending option for education, provided by banks or financial institutions, that is not backed by the government.