The Spawning of New Categories and Retailers from Supercentres to the Internet

question 96

Multiple Choice

The spawning of new categories and retailers from supercentres to the Internet best demonstrates the:

• A) growing diversity of retail formats
• B) necessity to go global with domestic retailers
• C) tremendous need for better customer services
• D) need for training and development programs
• E) necessity to focus on competition

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Definitions:

Effective

The degree to which something is successful in producing a desired or intended result.

Forward Integration

A business strategy where a company controls the distribution and sale of its products by moving downstream in the supply chain.

Diversification

A risk management strategy that involves expanding a company's operations by adding new products, services, or markets to its existing portfolio.

Market Penetration

Strategies aimed at increasing the market share of an existing product, or promoting a new product, through aggressive marketing and sales approaches.