The Main Difference Between Direct-Mail Retailers and Catalogue Retailers Is

question 23

Multiple Choice

The main difference between direct-mail retailers and catalogue retailers is that direct-mail retailers are:

• A) highly involved in database management
• B) businesses that have low start-up costs
• C) consistent with catalogue retailers in that they maintain long-term relationships
• D) primarily interested in a single sale from a specific mailing while catalogue retailers maintain relationships with customers over time
• E) usually considered junk mail and are discarded

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Definitions:

Operant Learning

A method of learning that uses rewards and punishments to influence behavior, also known as operant conditioning.

Associative Learning

A learning principle that involves forming connections between stimuli or events that occur together in the environment, leading to learning.

Latent Learning

Learning that occurs without immediate reinforcement and is not demonstrated until there is an incentive to show it.

Vicarious Reinforcement Learning

A process by which individuals learn to replicate or avoid behaviors based on the observed consequences of those behaviors for someone else.