For Most of the Past Century Sears Enjoyed the Success

question 49

Multiple Choice

For most of the past century Sears enjoyed the success of Craftsman brand tools. Since Sears communicates the brand's durability through advertisements, performance, and guarantees, Craftsman is the leading brand of choice for consumers interested in purchasing tools. Which of the following statements best describes Sears'
Communication program?

• A) Sears created a short-term objective of increasing sales
• B) Positive publicity single-handedly lifted Sears out of the marketing slump it had been experiencing for the past decade
• C) Advertising alone was the strategy for Craftsman's success
• D) Sears created and maintained a long-term communication program about the Craftsman brand
• E) None of these

Describe the psychological functions of love according to different theories.

Understand how the need to belong affects individual behaviors and social interactions.

Identify the psychological and physiological effects of social rejection and loneliness.

Explain the role of proximity in forming relationships.

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Definitions:

Bottom-up Processing

A type of information processing based on incoming data from the environment to form a perception. It starts with the sensory input and ends with the brain's interpretation of this input.

Phi Phenomenon

The optical illusion of perceiving continuous motion between separate objects viewed rapidly in succession.

Motion Parallax

A depth cue based on the relative velocities of objects moving across the observer's field of vision, implying perception of motion and depth.

Gestalt Principle

A theory in psychology that proposes the human brain organizes visual elements into groups or unified wholes when certain principles are applied, such as similarity, proximity, and continuity.