In Order to Build the Brand Equity of Their Private

question 31

Multiple Choice

In order to build the brand equity of their private label merchandise, a retailer needs to:

• A) develop unfavorable associations for a competitor's private labels
• B) partner with manufacturers to reduce distribution costs.
• C) limit the amount of private label merchandise to make it more collectable
• D) create a high level of brand awareness
• E) lower the prices to give the new merchandise a chance against the competition

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Definitions:

Reject

In statistical hypothesis testing, it refers to the decision to not accept the null hypothesis based on the evidence from the data.

F-Ratio

A statistic used in ANOVA to compare the variance among group means to the variance within groups; a measure of variance between groups relative to variance within groups.

Main Effect

In statistical analysis, the direct impact of an independent variable on a dependent variable, disregarding the influences of or interactions with other variables.

Reject

In statistics, to refuse the null hypothesis based on evidence from sample data meeting a predetermined significance level.