The "Roll Up the Rim to Win" Contest Would Be

question 66

Multiple Choice

The "Roll up the Rim to Win" contest would be an example of a __________consumers have with Tim Hortons.

• A) brand awareness
• B) brand memory
• C) brand association
• D) brand recall
• E) brand exposure

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Definitions:

Discretionary Product

Products that are non-essential and purchased with disposable income; the purchase can be delayed without significant consequence.

Oral Contraceptives

A type of birth control that is taken by mouth, including pills that prevent ovulation.

Estrogen

The principal female hormone, regulating reproductive functions and the development of secondary sex characteristics.

Minipill

A type of birth control pill that contains only progestin, which is less likely to cause some of the side effects associated with estrogen-containing pills.