Luke Was Interested in Developing a Communication Budget for His

question 62

Multiple Choice

Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days. He is planning an opening sale event, and will advertise through local newspapers. With the available information, the method would be best for Luke to use in developing his communication program is:

• A) percentage of sales method
• B) objective and task method
• C) marginal analysis method
• D) competitive parity method
• E) affordable method

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Definitions:

Preliminary Conclusions

Initial judgments formed at an early stage, often based on incomplete data or analysis.

New Information

Recently acquired or updated data or knowledge that has the potential to influence decisions, opinions, or behaviors.

Seasonal Spending

The practice of altering expenditure based on the season, often influenced by holidays, climatic changes, or other seasonal events affecting consumer behavior.

Marketing Research Study

A Marketing Research Study involves systematically collecting, analyzing, and interpreting data about a market, including products and consumers, to inform business decisions.