Why Do Retailers Establish Objectives for Communication Programs

question 27

Essay

Why do retailers establish objectives for communication programs?

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Definitions:

Benchmark Return

The standard against which the performance of a security, mutual fund, or investment manager can be measured.

Passive Portfolio

An investment strategy that seeks to replicate and hold a market index or benchmarks, typically requiring less frequent trading and lower fees.

Market Timing

Asset allocation in which the investment in the market is increased if one forecasts that the market will outperform T-bills.

Alpha Forecasts

Estimates or predictions of the active return on an investment, indicating how a security or portfolio is expected to perform relative to a benchmark index.