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How Can Frequency for Internet Advertising Be Assessed

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How can frequency for Internet advertising be assessed?


Definitions:

Total Revenue

The overall amount of money generated by a firm from selling its goods or services before any costs or expenses are deducted.

Average Total Cost

The sum of fixed and variable production costs, divided by the total amount of goods produced.

Industry's Price

The general price level at which goods and services are bought and sold within a specific industry.

Output

The total amount of goods and services produced by a company, industry, or economy.

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