In Order to Build the Brand Equity of Their Private

question 31

Multiple Choice

In order to build the brand equity of their private label merchandise, a retailer needs to:

• A) develop unfavorable associations for a competitor's private labels
• B) partner with manufacturers to reduce distribution costs.
• C) limit the amount of private label merchandise to make it more collectable
• D) create a high level of brand awareness
• E) lower the prices to give the new merchandise a chance against the competition

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Definitions:

Ethical Issues

Problems or situations that require a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Leadership

The ability of an individual to guide, influence, or direct a group towards the achievement of a goal.

Guide, Direct

To provide leadership or instructions to achieve a goal or follow a particular course of action.

Goal

A specific, measurable, achievable, relevant, and time-bound objective that guides decision-making and actions.