What Do Retailers Need to Do to Develop a Strong

question 5

Multiple Choice

What do retailers need to do to develop a strong set of associations and a clearly defined brand image?

• A) Focus on specifics of the retail mix that directly affect the way the customer shops
• B) Keep their prices low
• C) Offer the services the customer wants
• D) Be consistent by portraying the same message to the customer over time and across all elements of the retail mix
• E) Integrate the elements of the retail mix and fine tune which element creates the largest margins

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