Why Are Publicity and Word-Of-Mouth More Credible Than Information in Paid

question 46

Essay

Why are publicity and word-of-mouth more credible than information in paid communication sources?

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Definitions:

Management Development Programs

Management development programs are designed to enhance the skills, abilities, and knowledge of managers and future leaders within an organization.

Top Managers

Managers who guide the performance of the organization as a whole or of one of its major parts.

Employee-Employer Relationships

Employee-employer relationships describe the formal and informal interactions between workers and their employers, including communication, expectation setting, and obligation fulfillment.

Original Performance Expectations

The initial standards or goals set for a task or role before it begins.