From the Retailer's Perspective, Frequent Shopper Programs Offer the Following

question 48

Multiple Choice

From the retailer's perspective, frequent shopper programs offer the following benefits:

• A) customers are motivated to increase the amount purchased on each visit
• B) customers are motivated to identify themselves at each transaction
• C) customers are motivated by the rewards offered to increase the number of visits to the retailer
• D) customers provide demographic information when they sign up for the program
• E) All of these