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When Hans ordered the model plane for $22 from a hobby catalogue, he was horrified to find that he was charged almost $19 for shipping charges. He swore never to buy anything from that catalogue again. Due to a gap, the catalogue lost a
Customer.
Social Role
A set of expectations and behaviors associated with a particular position or status in a group or society.
Norms for Behavior
The unwritten rules and expectations for appropriate behavior within a society or group, guiding how individuals act and interact.
Group Position
The rank or status of a group within a larger social system, which can influence its members' behavior and attitudes.
Cultural Evolution
The change over time of culturally transmitted beliefs, knowledge, customs, and technologies within a society or population.
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