How Do Catalogue Retailers and Direct Marketers Segment Customers

question 140

Multiple Choice

How do catalogue retailers and direct marketers segment customers?

• A) They use the CRM programs
• B) They use the customer pyramid
• C) They use customer frequency analysis
• D) They use an RFM analysis
• E) They use the 80-20 rule

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Definitions:

Subliminal Sensation

A perception of stimuli that occur below the threshold of conscious awareness.

Transduce

The process of converting one form of energy into another, as in sensory systems converting physical stimuli (e.g., light, sound) into neural signals.

Wavelength

The distance from the peak of one light wave or sound wave to the peak of the next. Electromagnetic wavelengths vary from the short gamma waves to the long pulses of radio transmission.

Intensity

The degree of strength, force, or concentration of a particular attribute or activity.