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What Is a Lifetime Customer Value (LTV), and How Is

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What is a Lifetime customer value (LTV), and how is it estimated?


Definitions:

Negative Correlation

A relationship between two variables in which one variable increases as the other decreases, and vice versa.

Psychopathology

The study of mental disorders, including their symptoms, causes, and treatments.

Case Studies

In-depth analyses of a single event, situation, individual, or group to explore causation in order to find underlying principles.

Unconscious Motivations

The driving forces behind human behaviors, thoughts, and feelings that are not within the individual's conscious awareness.

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