How Is Data Mining Used to Help Retailers Develop Programs

question 30

Essay

How is data mining used to help retailers develop programs for building customer loyalty?

---

Definitions:

ABAB Design

A type of experimental design in behavioral science that involves alternating between a baseline period (A) and an intervention period (B).

Withdrawal Period

The time span during which a participant stops taking a medication or substance as part of a study or clinical trial, or to cleanse the body before a procedure.

Multiple Baseline Design

A research design used in behavioral research, involving the staggered introduction of an intervention across subjects, settings, or behaviors to demonstrate a causal relationship.

Reversal Design

A single case design in which the treatment is introduced after a baseline period and then withdrawn during a second baseline period. It may be extended by adding a second introduction of the treatment. Sometimes called a "withdrawal" design.