Providing Customer Service Is an Expense to a Retailer

question 92

Multiple Choice

Providing customer service is an expense to a retailer. What benefit does the retailer receive from incurring the expenses involved in providing good customer service?

• A) Generates positive word-of-mouth communication
• B) Attracts new customers
• C) Current customers return to the store
• D) Reduces costs
• E) Does all of these

---

Definitions:

Statistical Index

A statistical index is a measurement that aggregates and quantifies data, often used for comparing and analyzing various indicators or trends over time.

Confounding Variable

An external factor in an experiment that can affect the results in a way that is not intended, making it difficult to establish a clear cause-and-effect relationship.

Poverty Level

A defined threshold by the government or organizations below which individuals or families are considered to be lacking the financial resources to meet basic needs for living.

Aggressive Children

Children who exhibit behaviors that are intended to cause harm or discomfort to others, such as hitting, biting, or verbal insults.