Customer Satisfaction Is Affected by the Amount of Time It

question 9

Multiple Choice

Customer satisfaction is affected by the amount of time it takes to get a question answered or a problem resolved. Retailers can minimize this time by:

• A) listening to the customer
• B) providing the customer with clear and precise instructions
• C) reducing the number of people the customer must contact
• D) doing all of these
• E) doing none of these

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Definitions:

Fixed Expenses

Costs that do not change with the level of production or sales over a certain period, such as rent, salaries, and insurance.

Unit Contribution Margin

The difference between the selling price of a unit and its variable costs, indicating how much each unit contributes to covering fixed costs and generating profit.

Sales Volume

The total number of units sold within a specific period, often used as an indicator of business performance.

Variable Expense

Costs that change in proportion to the level of production or sales activity.