Why Is Constructing a Customer Database Potentially More Difficult for Customers

question 24

Multiple Choice

Why is constructing a customer database potentially more difficult for customers making transactions in the stores?

• A) Store purchases with cash can be anonymous
• B) Customer returns to the store confound the data
• C) Availability of store assortments is not always similar to website assortments
• D) Store customers are not interested in sharing personal information
• E) None of these

---

Definitions:

Testing Process

The series of steps or procedures involved in administering, scoring, and interpreting tests or assessments.

Reliability Improvement

Efforts or methods aimed at increasing the consistency and dependability of a process, instrument, or system.

Client's Stress

The level of psychological strain and pressure experienced by an individual seeking professional help or services.

Reliability Estimates

Statistical measures that indicate the consistency of a test's results over time or across different raters.