Electronic Retailers Can Collect Transaction Data for Their Data Warehouse

question 126

Multiple Choice

Electronic retailers can collect transaction data for their data warehouse, but they can also collect information by placing cookies on a visitor's hard drive. What is a cookie?

• A) Text files that identify visitors when they return to a website
• B) A frequent shopper reward
• C) Text files that identify pirated software
• D) A virus
• E) Text files used to determine demographic information

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Definitions:

Monopolistically Competitive

A market structure in which many firms sell products or services that are similar but not identical, allowing for competition on factors other than price.

Long Run

A period in which all factors of production and costs are variable, allowing for adjustments in production processes.

Industry Profits

The total earnings of companies within a particular industry, after subtracting all costs from total revenue.

Economically Break Even

The point where total revenues equal total costs, resulting in zero economic profit.