Which of the Following Statements About a Frequent Shopper Program

question 11

Multiple Choice

Which of the following statements about a frequent shopper program is correct?

• A) A retailer needs to do massive advertising to make it work
• B) Customers like to carry a lot of frequent shopper program cards with them
• C) It is not clear whether customer loyalty is increased toward a retailer
• D) Vendors need to be ready for faster replenishment
• E) Most shoppers view it as an additional card to carry and see no real benefit

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Definitions:

Cross-sectional Study

A research method that analyzes data from a population, or a representative subset, at a specific point in time.

Cognitive Changes

Alterations in cognitive functions such as memory, problem-solving, attention, and language abilities that may occur due to aging, brain injury, or neurological conditions.

Simultaneously

Occurring, done, or existing at the same time.

Cohort Differences

Variations in characteristics or experiences of individuals who are born in different time periods.