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What are the steps in effective service recovery?
Conditioned Stimulus (CS)
A previously neutral stimulus that, after being repeatedly presented prior to an unconditioned stimulus, elicits a conditioned response.
Unconditioned Stimulus (UCS)
A stimulus that elicits a reaction automatically, without any pre-existing learning required.
Vicarious Conditioning
The development of the conditioned response to a stimulus after observation of the pairing of conditioned stimulus (CS) and unconditioned stimulus (UCS).
Sensory Preconditioning
Sensory preconditioning involves a situation where two stimuli are paired together in the absence of an unconditioned stimulus, leading to a learned association between them.
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