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To combat the problem of identifying customers who pay with cash or third-party credit card in the store, some retailers simply have their sales associates ask for identifying information like phone
numbers or addresses when they ring up the sale. What are the two limitations to this approach?
Encoding Problems
Difficulties in converting information into a form that can be stored and retrieved from memory, often affecting learning and retention.
Flashbulb Memory
A vivid, detailed memory of an emotionally significant moment or event.
Eidetic Image
An unusually vivid and detailed mental image that retains visual details, often referred to as a "photographic memory."
Semantic Memory
A component of long-term memory that involves the recollection of factual information, concepts, and ideas not linked to personal experience.
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