What Benefit Does a Retailer Experience When Using a High/low

question 35

Multiple Choice

What benefit does a retailer experience when using a high/low strategy rather than an EDLP strategy?

• A) High/low pricing strategies create excitement
• B) EDLP is much more difficult to maintain than high/low pricing strategy
• C) The same merchandise appeals to consumers who want quality and those who wait for bargains
• D) A high price sends the consumer a message of quality that the EDLP strategy does not communicate
• E) All of these are benefits

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