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What Can a Retailer Do to Ensure Consistency Between Their

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What can a retailer do to ensure consistency between their market strategy and their price position?


Definitions:

Shared Values

The fundamental beliefs and principles that guide the behavior of individuals within an organization or community.

Observable Culture

The aspects of an organization's culture that can be seen or noticed through behaviors, rituals, and symbols.

Implicit Culture

The unspoken, assumed values and norms that influence behavior and expectations within a group or organization, not formally documented.

Duty of Cooperation

An obligation that requires the parties in a contract to act in good faith and assist each other in fulfilling the contract terms.

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